Free tool
Claims checker
Some words cost more than they sell: generic green claims have been banned in Germany and Italy since 27 September 2026 under EU rules, and “CE-geprüft” or an unproven “TÜV-geprüft” leads to warning letters in Germany. Paste any listing text and see which wording to remove or back up.
What the rules say
Under the EU rules that apply from 27 September 2026 (in Germany and Italy already; check other countries), generic environmental claims such as “umweltfreundlich”, “nachhaltig” or “klimaneutral” are banned unless an EU Ecolabel or a comparable certified label backs them. State a specific fact instead, such as “cover made of 100 % linen”.
CE is the manufacturer’s own declaration, not a test or a seal: “CE-geprüft” or “CE-zertifiziert” misleads buyers. “TÜV-geprüft”, “GS-geprüft”, “dermatologisch getestet” or “hypoallergen” are only allowed with a certificate or test report that covers this product.
Health claims such as “heals”, “relieves pain” or “antibacterial” are only allowed when they are substantiated; for cosmetics and food the rules are especially strict. Superlatives like “the best” or “No. 1” and promotional words like “sale” or “new” do not belong in a product listing either.
Textiles may only name their fibres with the EU names: “bamboo” or “microfibre” are not fibre names, abbreviations like “PES” are not allowed in the listing, and “100 %” or “pure” only for a product of a single fibre.
Check the whole listing
Check title, bullets, description and keywords together. Nordova can rewrite your listing and flag issues for review. Five free credits every month, no credit card.