Ejemplos de descripción de producto Amazon: 4 fichas

How the examples are built

The brand “Fjellmo” and all product data are invented. These are examples, not real products: take dimensions, performance figures, insulation times and the INCI list for your own product from the manufacturer’s documents. Above each listing you will find the product data it was written from – nothing in the listing goes beyond it.

This page shows the English versions. The German version of this guide shows the same four listings in German, the way you would paste them on Amazon.de. The legal notes refer to German and EU law, so some German terms (such as „CE-geprüft“) appear in quotes.

The examples follow the rules Nordova checks Amazon.de listings against:

• Title: since 27 July 2026 at most 75 characters including spaces (all categories except media), no word more than twice, no characters such as ! ? * # or ~. Brand, product type and the attributes variants differ in (size, colour, quantity) go into the title; materials and further details go into Item Highlights („Artikel-Highlights“ on Amazon.de), at most 125 characters. More in the Amazon title rules.
• Bullet points: exactly five, at most 250 characters each, starting with a short label in capitals (writing bullet points).
• Description: plain text without HTML or Markdown, 400 to 2,000 characters, in short paragraphs. Why no HTML is explained in product description vs A+ Content.
• Backend search terms: at most 249 bytes, lower case, no commas, no words from the title and no brand names. German umlauts count as two bytes – check with the byte counter.

Manufacturer, EU responsible person and warnings under the GPSR go into the listing’s safety fields. That is why no manufacturer addresses appear in the text here.

Example 1: T-shirt (textile)

Product data: men’s T-shirt in single jersey, 180 g/m², 95% cotton, 5% elastane; regular fit, crew neck, short sleeves; sizes S to XXL; colours navy blue, black, white; size M: back length 72 cm, half chest width 52 cm; double-stitched hems, neck tape; care: wash up to 40 °C, no tumble dryer, iron inside out at low temperature.

Title (64 characters)

Fjellmo Men’s T-Shirt, Crew Neck, Regular Fit, Navy Blue, Size M

Item Highlights (111 characters)

95% cotton, 5% elastane, 180 g/m² single jersey, short sleeves, double-stitched hems, machine washable at 40 °C

Bullet 1

MATERIAL: 95% cotton, 5% elastane – the small share of elastane gives the single jersey a little stretch, the cotton keeps it soft to the touch

Bullet 2

FIT: regular fit with a straight cut and crew neck, neither tight nor loose; back length in size M 72 cm

Bullet 3

MADE TO LAST: 180 g/m² single jersey, double-stitched hems at sleeves and bottom, neck tape for a clean finish at the collar

Bullet 4

EASY CARE: machine wash up to 40 °C, do not tumble dry, iron inside out at low temperature

Bullet 5

SIZES S TO XXL: the size chart is in the product images – lay a well-fitting shirt flat and measure chest width and length to compare

Description, paragraph 1

The Fjellmo T-shirt is a plain everyday basic: on its own with jeans, under a shirt or under a cardigan. The crew neck and the straight regular-fit cut go with many outfits without adding bulk.

Description, paragraph 2

The fabric is a 180 g/m² single jersey made of 95% cotton and 5% elastane. The cotton feels soft, the elastane gives the fabric some stretch. Sleeves and hem are double-stitched, and neck tape reinforces the collar.

Description, paragraph 3

The shirt comes in sizes S to XXL and in navy blue, black and white. In size M the back length is 72 cm and half the chest width is 52 cm. Wash at 40 °C at most, do not tumble dry and iron inside out at low temperature.

Backend search terms (119 bytes)

tshirt tshirts top basic menswear tee crewneck everyday casual office summer jersey plain undershirt mens dark layering

Why it is written this way:

• Fibre names from Annex I of the Textile Regulation (EU) 1007/2011 – “cotton” and “elastane” in English, „Baumwolle“ and „Elasthan“ in German – with percentages by weight in descending order. Not “stretch” instead of elastane, and no abbreviations such as “CO/EL” (textile fibre names).
• No “100% cotton” or “pure cotton”: under Article 7 of the Regulation these terms are reserved for products made of a single fibre.
• The composition is in the Item Highlights and the first bullet point. It must be clearly visible before purchase (Article 16(1)), and it stays visible there even when A+ Content replaces the description. Size and colour are in the title because that is where the variants differ.
• No “sustainable”, no “organic”: the data names neither organic cotton nor a certificate, and generic environmental claims have been banned in Germany since 27 September 2026.
• The backend holds synonyms and spellings such as “tee”, “crewneck” and “menswear” – but nothing from the title and no other product types such as “sweater” or “polo”.

Example 2: LED desk lamp (electrical item)

Product data: LED desk lamp, 8 W, 450 lm; colour temperatures 2700 K, 4000 K, 6500 K; 5 brightness levels via touch panel; arm 40 cm, head tilts and swivels; aluminium base, 16 cm diameter; 12 V power supply, 1.5 m cable; LEDs built in, not replaceable; colour black; instructions in German; CE marking present; WEEE registration in place.

Title (68 characters)

Fjellmo LED Desk Lamp, Dimmable, 3 Colour Temperatures, Touch, Black

Item Highlights (111 characters)

5 brightness levels, 2700–6500 K, 8 W, 450 lm, adjustable 40 cm arm, aluminium base, 12 V power supply included

Bullet 1

LIGHT AS YOU NEED IT: 3 colour temperatures (2700 K warm white, 4000 K neutral white, 6500 K daylight white) and 5 brightness levels, switched on the touch panel in the base

Bullet 2

OUTPUT: 8 W power consumption, 450 lumens luminous flux; the LEDs are built in and cannot be replaced

Bullet 3

POSITION IT PRECISELY: the 40 cm arm and the lamp head tilt and swivel, so you can light the desk, keyboard or book exactly where you need it

Bullet 4

STABLE BASE: the aluminium base, 16 cm in diameter, keeps the lamp steady even with the arm fully extended

Bullet 5

IN THE BOX: lamp, 12 V power supply with 1.5 m cable and instructions in German

Description, paragraph 1

The Fjellmo LED desk lamp is made for the desk at home and in the office. On the touch panel in the base you choose one of three colour temperatures – from warm white at 2700 K to daylight white at 6500 K – and one of five brightness levels.

Description, paragraph 2

The arm and the head move: the arm is 40 cm long, the head tilts and swivels. The aluminium base is 16 cm in diameter. The lamp draws 8 W and gives 450 lumens; the LEDs are built in and cannot be replaced.

Description, paragraph 3

In the box: the lamp, a 12 V power supply with a 1.5 m cable and instructions in German.

Description, paragraph 4

Do not dispose of old electrical equipment with household waste. WEEE reg. no. DE 00000000

Backend search terms (117 bytes)

table reading office study work light homeoffice workspace student warm white neutral daylight lighting desklamp task

Why it is written this way:

• No „CE-geprüft“ (“CE tested”), no „TÜV-geprüft“: the CE marking is the manufacturer’s declaration, not a test seal. It is mandatory and therefore no selling point – the listing does not mention it at all (CE and test claims).
• WEEE number: producers under the German ElektroG – including whoever first imports the equipment into Germany – must state their registration number when offering it (section 6(3) ElektroG). “DE 00000000” is a placeholder for your real number (registration numbers in Germany).
• “Built in, cannot be replaced” is stated because it matters for the purchase. Which energy labelling applies to lamps and light sources is explained in energy labels online.
• “Easy on the eyes” („augenschonend“) is left out on purpose – in the backend too. It is a health-related claim the data does not back up.
• Watts, lumens and kelvin are written as digits with units so shoppers can compare lamps.

Example 3: face cream (cosmetic)

Product data: face cream, 50 ml in a jar with screw lid; for normal to dry skin, as day and night care; no added perfume; manufacturer substantiates “moisturises”; the manufacturer’s INCI list (see description); directions for use from the manufacturer.

Title (62 characters)

Fjellmo Face Cream with Shea Butter and Hyaluronic Acid, 50 ml

Item Highlights (91 characters)

Moisturiser for normal to dry skin, for day and night, no added perfume, jar with screw lid

Bullet 1

MOISTURISING CARE: with glycerin and sodium hyaluronate to moisturise normal to dry skin; shea butter nourishes

Bullet 2

TEXTURE: medium-rich cream that spreads easily; suitable as a day cream and as a night cream

Bullet 3

FRAGRANCE-FREE: no added perfume – the full list of ingredients (INCI) is in the product description

Bullet 4

HOW TO USE: apply morning and evening to cleansed face and massage in gently; avoid contact with the eyes

Bullet 5

CONTENTS: 50 ml in a jar with screw lid

Description, paragraph 1

Fjellmo face cream is a moisturiser for normal to dry skin. Glycerin and sodium hyaluronate moisturise, shea butter and squalane nourish. The medium-rich texture suits both morning and evening.

Description, paragraph 2

How to use: apply a small amount to the cleansed face morning and evening and massage in gently. For external use only. Avoid contact with the eyes.

Description, paragraph 3

Contents: 50 ml.

Description, paragraph 4

Ingredients (INCI): Aqua, Glycerin, Caprylic/Capric Triglyceride, Butyrospermum Parkii Butter, Cetearyl Alcohol, Glyceryl Stearate, Squalane, Sodium Hyaluronate, Tocopherol, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, Citric Acid

Backend search terms (117 bytes)

facial moisturizer moisturising skincare hyaluron unscented fragrance free daily hydrating lotion nightcream daycream

Why it is written this way:

• No healing claims: nothing about eczema, acne or inflammation, no “heals” or “relieves”. Under Article 20(1) of Regulation (EC) 1223/2009 cosmetics must not imply characteristics or functions they do not have, and claims about treating diseases can turn a cream into a medicinal product by presentation (cosmetics claims).
• No “dermatologically tested”, no “hypoallergenic”: the data contains no evidence for either. “Moisturises” is only there because the manufacturer substantiates it.
• The full INCI list is in the description as text, copied word for word from the manufacturer. The Regional Court of Karlsruhe ordered an Amazon seller to stop offering cosmetics without naming the ingredients in the product description (order of 7 April 2020, 13 O 26/20). If A+ Content replaces your description, repeat the list there as text.
• The quantity is in the title and a bullet point. In Germany you also need the unit price next to the price; under section 5(1) PAngV the unit for liquids is 1 litre. For it to be right, the quantity data in the listing must be correct (unit price in Germany).
• The backend holds search words such as “hyaluron” and “unscented”, but no INCI names – shoppers do not search for “sodium hyaluronate”.

Example 4: stainless steel bottle (household)

Product data: water bottle 750 ml, 18/8 stainless steel, polypropylene screw lid with silicone seal; double-wall vacuum insulated, according to the manufacturer’s test up to 24 h cold and up to 12 h warm; leak-proof with the lid tightly closed; 7.3 cm diameter, 26.5 cm high, 380 g; hand wash, do not freeze, not for carbonated drinks; written confirmation from the manufacturer that it is suitable for food contact; colour midnight blue.

Title (69 characters)

Fjellmo Stainless Steel Water Bottle 750 ml, Insulated, Midnight Blue

Item Highlights (111 characters)

Double-wall vacuum, up to 24 h cold and 12 h warm according to the manufacturer, leak-proof, 18/8 steel, PP lid

Bullet 1

INSULATED: double-wall vacuum insulation – according to the manufacturer, drinks stay cold for up to 24 hours or warm for up to 12 hours

Bullet 2

MATERIAL: bottle inside and out made of 18/8 stainless steel, lid made of polypropylene with silicone seal; suitable for contact with food

Bullet 3

LEAK-PROOF: with the lid screwed on tightly nothing leaks – the bottle can lie flat in a backpack or sports bag

Bullet 4

DIMENSIONS: 7.3 cm diameter, 26.5 cm height, 380 g empty – check before buying whether the bottle fits your bottle holder

Bullet 5

CARE: wash bottle and lid by hand, not in the dishwasher; not for carbonated drinks

Description, paragraph 1

The Fjellmo bottle holds 750 ml and comes with you to the office, the gym or on day hikes. Thanks to the double-wall vacuum insulation, drinks stay cold for up to 24 hours or warm for up to 12 hours, according to the manufacturer.

Description, paragraph 2

Bottle body made of 18/8 stainless steel, screw lid made of polypropylene with a silicone seal. The manufacturer confirms that it is suitable for food contact. With the lid closed tightly, the bottle is leak-proof.

Description, paragraph 3

Dimensions: 7.3 cm diameter, 26.5 cm height, weight 380 g. Wash by hand, do not put in the dishwasher, do not freeze and do not use for carbonated drinks.

Backend search terms (112 bytes)

thermos flask drinks sports metal coffee tea hiking cycling gym office travel reusable thermal canteen hydration

Why it is written this way:

• “Suitable for contact with food” is only there because the manufacturer confirms it in writing. For a drinking bottle the wording is not even mandatory under Article 15(2) of Regulation (EC) 1935/2004, because it is obviously intended for food. Without documents from the manufacturer: leave it out, and no „lebensmittelecht“ either.
• The insulation times come with their source (“according to the manufacturer”) and with “up to” – in the highlights as well as in the bullet point and description. No figure the data does not support.
• No “eco-friendly” or “sustainable”, not even on the grounds that the bottle is reusable: generic environmental claims have been banned in Germany since 27 September 2026 (green claims ban). Specific facts such as “18/8 stainless steel” are fine.
• No “BPA-free”, because it is not in the data. The EU has largely banned bisphenol A in food contact materials with Regulation (EU) 2024/3190 (with transitional periods). If you write it, you need confirmation from the manufacturer, and you must not present a legal ban as a special feature of your product.
• “Do not freeze” and “not for carbonated drinks” stay in the text – safety information also belongs in the safety fields.

Check your own description

Check your current description with the free listing check – no account needed. It flags lengths, forbidden characters, generic environmental claims and CE or test-seal wording, and gives hints when mandatory information such as the fibre composition or the INCI list is missing from the text. Test single phrases in the claims checker.

If you want listings in this structure written from your product data: Nordova writes the title, bullet points, description and backend search terms for Amazon.de and checks them against these rules before you see them. Your first five listings are free.